SEO Frequently Questions
Here you will find answers to the most asked SEO questions.
Please click to expand.
What is SEO
SEO stands for Search Engine Optimization.
It refers to a set of techniques that help your website rank higher within the search results of a search engine such as Google, Bing, Yahoo and others when people enter a query (search phrase). The goal is to be found on the search results for a certain querie as high as possible so more users can find you.
What is the difference between Paid & Organic Search Results?
Both Organic and Paid Search show up on Google’s search page.
Organic placements show up for free while Paid placements (not organic) show up because someone is paying for their ad to show up there.
A key point difference is how long your website has been ranking for.. If you are new to SEO, your SEO efforts can take from days up to 6 months to show, whereas paid advertisement will show as soon as you place money.
Here is a picture to better illustrate this:
What is Meta? - Meta Titles, Meta Descriptions, Meta Keywords?
First of, there are robots also known as “bots” that crawl websites. They maybe Google robots, Bing robots, Yandex, Baidu, etc.
Meta or <meta> is a piece of html code that tells the bots that crawl your page about important pieces of information, these are coded into the website and are not shown to humans reading the page.
Meta Title: Meta title tells the robots what the title of your page is and displays it on the search results page like Google.
Meta Description: Meta description is where you put the description of that specific page, the bots will read it and display it in the search results of search engines like Google.
Meta Keywords: Meta Keywords are keywords that were once used to tell bots with which keywords you wanted your website to show up. They are no longer used and Google and other search engines based the keywords on title, description and other pieces of information on your website.
Here is an image to help illustrate:
Should my website / url / domain name have my main keyword?
It is not necessarily required, but if your domain does have a keyword that you want to rank for it makes it can make it easier.
Now, that’s not to say if you buy a domain like IamBetterThanNikeShoes.com you will rank higher than nike.
Your domain name should be should be something people can remember and not too long; if you think about Facebook, Twitter, YouTube, they are short and have catchy names.
What is the difference between URL, Domain, and Website?
URL: (Universal Resource Locator) is the address of a website, for example www.google.com/images is the complete url, so when people say “send me the URL,” they are asking you to send the whole website location.
Domain: a domain, also known as a domain name is what comes after a www. For example www.Google.com , the domain name is Google.
Website: a website is a site on the internet. Usually websites need to have a domain to work. (This can get more technical).
What are internal & external links?
Internal links are links that are on your website and go to another website in the internet.
External links are links that another page on the internet is linking to your website.
It is healthy for SEO purposes to have internal and external links.
What is a Robots.txt ?
Robots.txt is a file that goes in your website’s server, the server is what holds all the files that make up your website.
The robots.txt file tells Google and other Search engine crawling robots what pages to crawl and index and what pages it should not.
For example: you may not want to allow website.com/personal … so you would disallow the page /personal from being accessed by the robots.
What is a sitemap.xml ?
First off, Sitemaps can come in many different formats – sitemap.xml , sitemap.php and sitempap.html; however, sitemap.xml is the most common.
Sitemaps contain a web of pages that your website contains along with other things you may add to the sitemap such as posts, tags, reviews, etc. Sitemaps are used to tell search engines of the number of pages you have and how they should be crawled.
Sitemaps are a good way to start getting your website indexed. They are most commonly sent to Google Search Console and Bing Search Console.
Crawling vs Indexing
The robots crawl a page so that they may be able to index it; however, there is content that you may not want to be indexed so you put in a special code that tells the bots that they can crawl the content but not index a particular part of the website or link.
It’s like playing legos.. Sometimes you are looking for a particular piece, so you crawl and separate pieces into colors and sizes, and just because you crawled and separated doesn’t mean you are going to use all the pieces, just the one or ones you needed.
What about image / pictures and ALT Text?
The crawling robots such as google’s can not understand and interpret images like us humans, they simply see an image and that’s it.
So to help robots identify images we use what is called “alt text,” in the images and this not only helps the bots better know what the images are, but they also help with SEO and the images may even rank on the images page for the descrption we added to them. Win Win!