Marketing – PPCSEM

February 22, 2023February 22, 2023xologist

4 Tips for Creating Effective PPC Landing Pages

Creating an effective PPC campaign is not just about choosing the right keywords and writing a compelling ad. It's also about creating an effective landing page that converts visitors into customers. Your landing page is the first impression that a…

Marketing

February 11, 2023February 11, 2023xologist

What is GA4 and how is it different from the current Google Analytics?

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform, designed to help businesses gain insights into their customers' online behavior and interactions with their websites and apps. Unlike the traditional Google Analytics (GA), GA4 is designed…

Marketing, SEO, Strategy

February 11, 2023February 11, 2023xologist

What is Google Analytics and Why Should I Have iI?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. With the help of Google Analytics, website owners can track important metrics such as the number of visitors, the source of the traffic,…