Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform offered by Google. With Google Ads, businesses can display ads on Google and its network of partner websites, reaching a large and targeted audience.

Google Ads allows businesses to create and display advertisements in the form of text, display, video, and shopping ads. Advertisers can target specific audiences based on location, keywords, demographics, and other factors, ensuring that their ads are seen by the right people.

One of the biggest benefits of Google Ads is that it provides immediate results. Unlike SEO, which can take time to show results, Google Ads allows businesses to start getting traffic to their website almost immediately after launching their campaign.

Another advantage of Google Ads is the ability to track and measure the results of your campaigns. With detailed reporting and tracking tools, businesses can see exactly how their ads are performing, what keywords are driving the most traffic, and how many conversions they are generating. This information allows businesses to make data-driven decisions and optimize their campaigns for maximum results.

Google Ads also offers a flexible pricing model, allowing businesses to set a budget for their campaigns and only pay for the clicks their ads receive. This means that you can control your costs and avoid overspending on advertising.